Artificial Intelligence, opportunity or not? The buzzword that is promoted almost daily has made a real-world impact on business. So now more than ever, it is important to ensure you can navigate this period not with uncertainty but confidence. I will show you how to not just survive, but thrive, grow and scale in this ever-changing business environment.
In these unprecedented times, companies are either cutting back on their sales & marketing or closing their doors. Sales revenues are dropping because companies have not embraced the opportunities that the digital world now affords them. For companies that have fallen behind and not implemented a digital marketing strategy, it poses a threat, but for those who have, it means a time of great opportunity.
When tough times strike, like in recessions, history shows that approximately 30% of your competitors' customers will be looking for someone else to help them look after their needs. Why? Because your competitors have either gone quiet and failed to maintain effective marketing communication, or they have, unfortunately, closed their doors.
Even if they have kept their lead generation active, poor conversion and customer relationship management of those opportunities may well be hindering their chance at growth or survival. This provides you with the best opportunity to acquire those potential customers and demonstrate to them your superior product and service.
So while others are retreating, the time is right for you to do the opposite with confidence, make the most of your opportunities and not only survive these uncertain times but in fact THRIVE, GROW and SCALE to greater heights.
It's not too late, but you have to ACT FAST AND ACT NOW! Within the next 3 years, you'll have a real chance to grow and scale, while others flounder. CONVERSION is the key, not just spending more money on more leads.
It's not rocket science, but rather a combination of real, effective strategies implemented with automated digital assets that enable you to nurture your potential customers' needs and let them know you're there for them when they need you.
Understand, at any point in time, 3% of your enquiries are ready to buy what you have now. 7% want to buy from you, but have questions. 31% will buy from you within 3-6 months but need nurturing to do so. Then 47% won't buy from you straight away, yet they may still allow you to come back to them in time. Then there's the remaining 12%, well, then you just let go!
The key? Making the most of the opportunities you create and converting them to sales, not just enquiries. Make it easy for them to contact you from your digital assets, such as your website or sales page, with fast, effective communication that creates trust, professionalism, and allows you to strike while the iron is hot!
Then, if they aren't one of the 3% ready to buy straight away, stay top of mind and ensure you look after them all the way to the buying decision by having an intelligent conversion-focused marketing system that does it all for you on autopilot. The key is to ensure you make the most of ALL your sales opportunities, not just the low-hanging fruit. Increasing your revenue from the leads you generate, no longer losing money that you should be retaining by only focusing on the 3% ready to buy now.
Let me show you how my proprietary conversion optimisation system can increase revenue, confidence and your ability to scale now and beyond.
Do you have the ability to communicate with your prospects and clients instantly from your digital assets?
Can you view all multi-channel communications in one inbox to ensure you don't miss an opportunity to engage?
Do you have a sales dashboard showing your opportunity pipeline, predicted sales forecasts and sales reports all in one place?
Do you have a prospect and client retention system that allows you to nurture them at every stage of the sales & marketing funnel, from initial interest to the buying decision?
Do you have a reputation marketing system to bolster your brand?
Are you able to solicit numerous testimonials from your raving fans on autopilot?
Can you perform all these tasks in a conversion-focused, automated fashion and in one platform, all on autopilot?
Do you understand how AI can play a role in all of this, saving you time & money?
Every one of these points and more is required to ensure your planned strategic growth and an assured method for scaling with confidence. Success does not happen by mistake, it takes planning and a proven method. The best part is that I leverage my experience and proprietary Conversion Optimisation System to create automation solutions.
First up - You Book a NO-Obligation Online Discovery Session.
Together, we will discuss your current situation and your objectives going forward. From this conversation, we can assess whether we can add value to your organisation and optimise outcomes.
Book a DISCOVERY CALL.
Hop on a 30-minute discovery call to establish if, in fact, we are the right fit for each other and that I can provide added value. This is the first step in the process whereby we discuss your current processes and potential gaps. I will advise straight up, no fluff if I can truly help your company & how, or not.
Should the Discovery call highlight that I can add value to your organisation, with calculated ROI's at a level you are comfortable with and wish to proceed. Then I will begin to create the Conversion Optimisation Plan in greater detail, along with its benchmarks, and present this to you for your approval.
Once approved and dependent on the level of the Conversion Optimization Plan chosen, I will then implement it with you and your key staff. This includes the appropriate level of training required on the systems, along with the agreed KPI's to be measured along the way to understand your goals for growth are on track.
With over 30 years of experience in the graphics and printing industry, spanning both sales and management roles, it was a natural progression to digital marketing. I took it upon myself to upskill and explore how these channels would evolve, creating an advantage in the new digital world.
My digital experience in the graphics industry gave me a great foundation, and my systems approach to production management would provide me with the insight that I have today. When it comes to salespeople and their propensity to only chase the low-hanging fruit, leaving money on the table, I knew there was a missing piece of the big picture puzzle that stopped companies from growing consistently and scaling with confidence.
So I took a systems approach to both the sales and marketing disciplines to develop an automated system that would enable companies to communicate in an omnichannel environment and optimise all opportunities. Allowing the ability to streamline, visualise and optimise sales pipelines with real-time insights. Install a highly effective client nurture system far better than any standard CRM, backed up with a sales conversion system to grow and scale confidently, all the while turning your customers into raving fans.
Let me show you how my automated AI-powered conversion optimisation system can help you stop throwing money away on more leads and capture the money already on the table.
Don't delay, for the clock is truly ticking and the time to capitalise will pass you by
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